Abbott Nutrition Sales - 2440 Words

Contents Part 1 Company Report Part 2 Strengthens Weaknesses Part 3 Self Analysis Thank You Letter Contacts Thank You letter Organizational Chart Works Cited Part 1. Company Report Abbott Nutrition headquarters (AN) is located in Columbus, Ohio. Other divisions include Abbott Nutrition Products Division (ANPD) AND Abbott Nutrition International (ANI). ANPD refers to the domestic business (US) while ANI refers to the international business. When working within the domestic business, ANPD is referred to as Abbott Nutrition (AN). The AN Inside Sales Interns for Summer 2009 work in the Abbott Nutrition Products Division (ANPD). Abbott Nutrition, formerly known as Ross†¦show more content†¦Internally, Abbott focuses on their market share numbers for each of their products. It is their belief that if they are #1 or #2 in every product category that they will be successful in any market. This strategy has been validated recently with Abbott’s continued double digit EPS grow th despite the difficult economic situation. Two accounting ratios that Abbott uses to gauge the health of the company is their plowback ratio into RD, and their overall distribution margin for their products. (1) (6) (Main Competitors) Abbott Nutrition’s main competitor is Nestlewhich bought Novartis Pharmaceuticals. In doing so the also bought the Nutrition Division of Novartis. Nestles product line is in second place in almost every category and metric. Nestle has been in competition with AN for a short time and is quickly losing market share. 1. (List Major Strength and Weaknesses Observed) Strengths {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Weaknesses {text:list-item} {text:list-item} {text:list-item} {text:list-item} Strengths/What Sales Is Doing Right Brand recognition when selling to HCP The Therapeutic Sales force is doing many thingsright. When selling to health care p roviders Abbott Nutrition is easily recognizedand respected. This brand recognitionplays a huge role in selling. On a cold call,Show MoreRelatedBenefits And Benefits Of The Pharmaceutical Industry1130 Words   |  5 Pagesscientific insights, and learning to work more effectively with healthcare professionals. Abbott is protecting itself from the cyclical nature of the pharmaceutical industry through diversification like JJ. Its focus is increased on non pharmaceutical products, and perhaps even shifting their main focus to medical devices in order reduce their reliance on the riskier pharmaceutical drug RD process. Abbott is seeing sales growth in all three of its major segments, and positive net income. However, twoRead MoreAbbott Nutrition, Medical Devices, Diagnostics And Pharmaceuticals3380 Words   |  14 Pagesyears. Abbott operates in four different segments: Nutrition, Medical Devices, Diagnostics and Pharmaceuticals. They have sales in more than 150 countries, #1 worldwide in adult nutrition, #1 in the U.S. pediatric nutrition, World’s 1st bioresorbable scaffold, World’s leading mitral valve repair device, #1 in LASIK; #2 in cataract, #2 Pharmaceutical company in India, Top 10 pharmaceutical company in Latin America, #1 in blood screening and leading diagnostics in all platforms. Abbott Nutrition hasRead MorePharmaceutical Products : An American Pharmaceuticals And Health Care Products Company1764 Words   |  8 PagesAbbott Laboratories is an American pharmaceuticals and health care products company. It has 100,000 employees and operates in over 130 countries including Dubai, Cabanillas del Campo, Mexico and Caloocan. The company was founded by Chicago physician Wallace Calvin Abbott in 1888. Abbott s core businesses focus on pharmaceuticals, medical devices and nutritional products, which have been supplemented through acquisitions. The firm s divisions are: Diabetes Care: Glucose monitoring devices Diagnostics:Read MoreA Separate Milk Processing Factory966 Words   |  4 Pagesare also focused on positioning their sales services, increaseing more useful values of their dairy products. The most popular ones are the establishment of the clubs and health advice farms for free such as Enfa A + by Mead Johnson, Anlene of Fonterra, Calcimex of Dutch Lady, Gain Advance IQ of Abbott, etc. There are some firms which established the nutrition centers such as Vinamilk, Dutch Lady, particularly Dutch Lady, they would establish a regular nutrition hotline advises for their customersRead MoreBenefits Of An Alternative Product For Fresh Dairy Products959 Words   |  4 Pages- Price: 14% - Quality: 25% - Trademarks: 9% - Suggestions from experience: 13% - Style and design: 5% - Promotions: 7% - Habit: 3% - Service after sale: 4% - Advice from seller: 2% The competitiveness of firms is the war of the dairy firms in the country. While the primarily powdered milk market has been dominated by the foreign firms such as Abbott, Mead Johnson, Nestle, Friesl and Campina, the fluid milk can be seen as an opportunity segment for domestic firms, which include Vinamilk, TH TrueRead MoreMarket Research Proposal - Infant formula Vietnam1730 Words   |  7 PagesAssignment due date: 5/12/2013 Date of Submission: 5/12/2013 Late Submission Approval: Number of pages including this one: 12 Word Count: 1463 Introduction Baby milk powder is growing strongly and rising as a necessary nutrition item for baby at the beginning of development state of life in Vietnam. According to â€Å"Baby formula price rise hits poor families† (2013), In recent years, many parents who very care about their children’s development, usually choose milk which isRead MoreVinamilk Businesss structure4532 Words   |  19 Pagesis more effective, which increases citizen’s living standard. Vietnamese will have condition to care more about their health and consume more milk. On the other hand, Vinamilk has to face many international strong band names such as Mead Johnshon, Abbott,†¦ Social cultural factors: cuture affects marketing. It can suggest new ideas about logo designing and colour for the products. Vietnam is not a country which has tradition in producing milk. Therefore, many people do not have milk consumption habitRead MoreVinamilk Swot1726 Words   |  7 Pageswomen during pregnant and breast-feeding period to the elderly. Along with these traditional products, the company also offers soft drinks, Soya milk and cool preservation such as ice cream, yoghurt, cheese and flan. Plus, it presents customers nutrition biscuit. b) Weaknesses Strong as it is, Vinamilk still reveals some defects that needs direct adjustment. At the end of 2006, Vinamilk, as well as other dairy companies, faced the accusation from the public of committing trade fraudulence when providingRead MoreVinamilk’s SWOT analysis Essay1658 Words   |  7 Pageswomen during pregnant and breast-feeding period to the elderly. Along with these traditional products, the company also offers soft drinks, Soya milk and cool preservation such as ice cream, yoghurt, cheese and flan. Plus, it presents customers nutrition biscuit. b) Weaknesses Strong as it is, Vinamilk still reveals some defects that needs direct adjustment. At the end of 2006, Vinamilk, as well as other dairy companies, faced the accusation from the public of committing trade fraudulence whenRead MoreThe Kowloon Dairy Ltd.3575 Words   |  15 Pages,higher income and middle class parent are its major target segment Abbott:An international health-care company with laboratories and pharmaceutical. Wyeth:Similar to Abbott of which powdered milk product line is a diision,the company sells milk powder with Lutene to promote by health Nestle:Market follower along with Abbott and Wyeth. Provides a selection of taste and texture EG.carrot,apple,and vegetables,at different stage of the infants development http://epubl.luth.se/1402-1773/2004/055/LTU-CUPP-04055-SE