Harley Davidson Essay -- essays research papers fc

The Harley-Davidson get Company had a small beginning, but has risen to unsufferable success. The road to success has not been simple and the company has been faced with many hardships. The support of outrageously loyal owners have allowed the company to struggle but insist its composure. Harleys top management has implemented plans to achieve prosperity, which has lasted throughout the years, and they are constantly looking forward.To understand this companys success it is important to recognize a brief history. H-D began meagerly in 1903 and is the brainchild of two men, William S. Harley and Arthur Davidson. Their first shop was a small wooden shed in their hometown of Milwaukee, Wisconsin. The shop was more of a hut, not much larger then a Moravian College dorm room. On the front door there was roughly carved sign that read, The Harley-Davidson Motor Company. From this tiny beginning H-D grew to become the ruler of the American motorcycle industry (Harley-Davidson.com).Arth urs brothers Walter, and William Davidson soon joined up and they began expanding the motorcycle industry. About this time H-D filed articles of corporation, and the decline was spilt four ways amongst the Harleys and the Davidsons. This begins a family tradition that tranquil thrives today.H-D rapidly expanded and grew in popularity. In 1953, following the demise of its last American competitor, Indian (Hendee Manufacturing), Harley-Davidson becomes the sole producer of motorcycles in the United States. Harley remains alone for forty-six years. After World War II, in which H-D produced 90,000 bikes for military use, Harley began to experience its newest and most private-enterprise(a) foe, foreign manufacturers. The introduction of Japanese motorcycles into the United States drastically affected H-D. Japanese bikes were more efficient and cheaper. Also the Japanese marketed their bikes as clean and wholesome, and tried to strike out Harleys badboy image against them. Now Harleys management faced a difficult situation, either to evolve or face elimination. At this time, late 1960s, H-D was still a privately owned corporation, but to avoid takeover and also to gain financial backing H-D merged with the American Machin... ...f H-D motorcycles. Harley has endured strong Japanese competition, flimsy parent companies (AMF), and numerous production difficulties. Through all of their trials and tribulations H-D most valuable asset has been its enormous cult following of die-hard bikers. With such positive sucker image and tremendous success in the stock market, I think it is safe to say that the patented sound of Harley-Davidson motorcycles will be heard for as long as this country stands.BibliographyBartol, Kathryn M. and Martin, David C. Management. Bosto McGraw-Hill. 1998.Eisenberg, Daniel. Youth Must Be Revved, Time August 13, 2001, Vol. 158 Issue 6, p47.Http//www.Harley-Davidson.comJackson, Terry. Designer Ford 2001 Pickups Too Pretty to Haul Gravel, Hispa nic May 2001, Vol.14 Issue 5, p74. McLaughlin, Abraham. The radical road that Harley took, Christian Science Monitor November 29, 1999, Vol. 92 Issue 3, p1.Reid, Peter. Well Made in America Lessons from Harley-Davidson on macrocosm the best. New York McGraw-Hill. 1990.