Cannibalization

Cannibalization date Your choice of line extension (Allround +) which of the line extensions do you think will have the least layer of cannibalization and why? We chose the 12-hour multi-symptom capsule be begin it will have the least amount of cannibalization because our product right now tho works for 4 hours. We will put on a bare-ass market of customers and it wont meet our market with our Allround product. The capsules are also different because they are easier to carry around so that will reach different customers.The degree to which you believe the sales of your choice of line extension will come from your new core product (Allround). We believe that our new product, Allround +, wont take much of the sales receipts from our current product Allround. The products tend to customers in different markets and customers looking for different things in their OTC medicines. We do, however, believe that Allround will help Allround + get sales because of how well known the Allr ound brand is and how respectable our company is.What options do you have to minimize the degree of cannibalization of the line extension? We could try to position them on the shelf in different areas so that customers dont have to choose between the two products. We could position the new Allround + next to the Extra brand because then it would be in tilt with that brand instead of competition with our Allround. This would also be good because in our marketing plan we discussed that our biggest competitor is Ethik so that would go in line with competing with them.We could also market to different kinds of customers. With the Allround + product, we could market to more active people that are pop all day that need the 12 hours of help and with Allround we could just market to parents of children who are at home office all day where it doesnt matter if you took several doses a day. Another option would be to wangle the Allround + product a little more expensive because it lasts so much longer and is more efficient. This would cause there to be two different types of customers who are buying the different products.