Ethnography

2. As a product handler in macro instruction instruction top-notch p atomic number 18ntage Key obligation as product manager of macro super terminus Keeping in mind the mint of macro computer memory as product manager I am answerable to batten that selling consumers the right products at the right hurt at a convenient position that concludes consistently delivering exquisite services, quality products at low prices that playact consumers brand commitment in the combative market and to ensure the repeat business. As a product manager prominently aware that Macro super store is facing ch all(prenominal)enges od maintaining market region and profits while attempting new concepts and store format in an effort to differentiate themselves in agonistical market. As a product manager evaluating and observing all the aspects of the enquiry, * Observing the customers.( cypher observation) * Taking views of customers .( Informal / conversational intervi ews) * enquire staff round the problems they are facing, their opinion with respect to the products/brands shelves placements etc. (semi structured/ unaffixed interview) Research Problems In the highly competitive and price comfort base milieu of Macro super store spare-time activity are the research questions: * To master the preferences and get behavior of customers.

* To cause out the customers behavior with respect to the environment and services of the store. * To ascertain that customers are able to make an catch choices in their purchasing decisions from Macro store. * To determine that how much customers are in! fluenced by profile of advertising and attractive bumper offers on products. * To find out that what makes the consumers to buy as many product as they tolerate in the store. * To find out that all the products ca-ca been displayed properly that can increase impulsive buying. Description of Locations and Actors convoluted in this research Location: Sh?h Faisal, Star Gate Shahrah-eFaisal colonization Flyover, Karachi, Pakistan. Actors...If you sine qua non to get a full essay, order it on our website: OrderCustomPaper.com

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