Essay --

My Family Case learn will examine the Nguyen family and their current struggle with family finances. I will pass the family, their history, and their response to the challenge of dealing with the crisis related to the family finances. I will deport the family situation when they were in Vietnam first. In Vietnam, they bought the house and they didnt have to represent any tax or fee. They were considered as a middle bod well-living family in Vietnam. They got their own line of products over there. Their income per month were enough for them for a good living life. Only the father worked and the mother stayed home and took compassionate the kids. nonpareil solar day they received a letter from the United suppose Citizenship and Immigration Service (USCIS) said that they got approved to go to the States. They got judgeful since they got the letter. At that time, they were unsure whether or not to go to the U.S.A or stay indorse in Vietnam. It was a difficult decisio n for them because if they went to the U.S.A they had to give up their business which they had built up since they got married. Time went by, they determined to leave everything behind and went to the U.S.A for their kids future tense because they believed that America has a best educational system in the world.Until they came to America three historic period ago, their life had a big changed. Mr.Nguyen was a 45 years old man. He is married to Mrs. Nguyen who was a 40 years old. They were married 16 years ago in Vietnam. They had two children. One named Peter age 5 who was in pre-school and the other one named microphone age 9 who was in intermediate school. One month after(prenominal) they came to the U.S.A, they found a job and got pay minimum wage near 8 dollars per hour. The family lived in an a partlyment which 2 bedroom. ... ...getting a bad day at work, and feel like he couldnt make to a greater extent money to support his family well enough. He sometimes wants to buy el ectronic things, food, candy, new clothes etc for his wife and his children but he cannot afford it so whenever the fight starting between him and her, he cannot control all the stress and anxious in his mind and fight back at her even out though he doesnt want to. Mrs. Nguyen wants to help her husband deal with all the stress he has, so she gets some guidelines from the family therapist. Mrs. Nguyen want Mr. Nguyen to draw time with his family on the weekend and not going for a part time job. They will spend their time with their children and planning to have a family vacation, doing activities together or having dinner together in order to introduce a good relationship and not letting financial be a stressful problem in their family.

The Problem with 6 Digits Dating

What started of as a noble act of providence some memory space turned out to be a quake, capable of trembling the world to its core. When maiden inventors set the grade with deuce digits instead of four, little did they realize that by 1st January 2000 it would cause arithmetic delinquencies and confuses the entire system.For example, a intrust transaction on the 25th of July 1997 would be recorded as 07/25/97. Many software add the prize 1900 to the two digits code to calculate the actual category.A credit taunt charged on 1st of January 2000 would have to bear the interest of 99 age because the transaction date would read 01/01/00. This means the computers assume that the said(prenominal) transaction took place on 01/01/1900.A nonher major problem with sestet digits dating occurs when we tend to compare the pre and post 2000 dates. For example, 01/09/99 and 01/01/00, when converted into a simple code they would read 990901 and 000101 respectively. Obviously 990901 is old er than 000101, which in humanity is non true.As the computers cannot process the current date as class 2000 marches in, it is also unable to calculate the leap year. All years divisible by 4 is considered as a leap year except for centuries. A century go forth be considered as a leap year only when if it is divisible by 400. For example, 1996 is considered as a leap year because it is divisible by 4 (1996 4 = 499) wherelse 1997 is not (1997/4 = 499.25). On the hand the hand, 1900 is not a leap year for it is not divisible by 400 (1900/400=4.75). Year 2000 is a leap year for it is divisible by 400 (2000/400 = 5) (with credit rating to explanation from http//www.ast.cam.ac.uk/RGO/leaflets/leapyear/leapyear.html).As we step into the year 2000, existing computers will not be able to differentiate the two digits year anymore. The 00 date study might be assumed as 1900 instead of 2000. Thus calculations that sham a date would provide wrong answers. On the 1st of January 2000, com puters will define this day as 01/01/00 and regards the year as 1900, leaving us 99 years behind time. This will interrupt public services, bank transactions, loan interest calculations and many more, causing formidable loss of one million millions of dollars. entirely a few systems could be spared from the Y2K and it has been estimated that on that point are 500 one million million million lines of application code worldwide, with some 85% of which needs to be corrected. motley reports stated that by the turn of the millennium, as much as 50% of all businesses which failed to address the year 2000 challenge would fall apart. Besides beingness deadly, expensive and extensive, the year 2000 problem affects hardware (BIOS, real-time clocks), embedded firmware, languages and compilers, direct systems, random number generators, database management systems, transaction-processing systems, banking systems, PBX, flight scheduling and any early(a) system that deals with dates.Surfing the net would prove that the Y2Ks awareness level is increase with more more sites dedicated to this problem. Managers and IT resources are becoming heavy-hearted thinking close to their future as 31st December 1999 rolls in. Knowing that there is acquittance to be an IT disaster does not help much especially when there are few resources to handle the problem.A rough estimation to force solutions for the Y2K issue concentrated on something like US $400 -600 billion dollars worldwide. An additional 200,000 COBOL programmers will also be required.Organizations are not the only ones that are going to suffer from the virulent millennium bug, it can be anyone, even a personal computer user.

Iomega Corporation Data Storage

The purpose of this report is to examine the Iomega Corporation, establish in Roy, Utah, for the BA 201 subject of Business course at Birmingham-S come forthhern College. The telephoner manufactures calculating machine computer retentivity devices the goose eggTM and JazTM reasons, the Clik memory board device, and the BuzTM audio and video drive. 1The leading supplier of data storage devices in Europe, and the third largest supplier in the world, Iomega has now strengthened its reap of harvestings with the Ditto tape backup device.2 The industrys enthusiasm and commonplace satisfaction with which these products were received is unprecedented in the computer industry, making Iomega an trailblazer among innovators.This report impart discuss the following dowrys of the Iomega CorporationHistory of the pot and its productsMarketing strategies and product offeringsIomega was founded in 1980 with its flagship removable storage device, the Bernoulli drive. Though its authe ntic efforts atomic number 18 now much than antiquated, Bernoulli Optical Systems remains a infantryman of Iomega. In 1983 Iomega was made public, and for the next twelve social classs, the company would see a period of experimentation and growth. While Iomega remained behind the major industry name of Apple and IBM, the tardily eightsomeies and archeozoic nineties were integral to Iomegas current advantage. The practiced bases for the Zip and Jaz drives were built upon, leading to these products 1995 release.2Public result to the release of the portable data storage devices was rattling(a). Orders clogged the production component of Iomega before the disks were even released to the public, and by April 1996, barely one year afterwards its introduction, Sony Pictures Entertainment entered into an exclusive agreement with Iomega for substance abuse of its Jaz disks.3 June of that same year would exploit even greater response Iomega entered into selling agreements wit h IBM, NEC Technologies, Gateway, and Unisys.4 By the leftoer of the summer of 1996, Iomega had formed partnerships with every major computer manufacturer in the United States.The media frenzy surrounding the release of the drives was further fueled by honors awarded by computing magazines PC Computing and widget Guru. The Jaz drive was named 1996&8243s Innovation of the Year and Most Valuable Product by PC. Gadget Guru named the Jaz drive the Best Computer Accessory of 1996. These and other accolades pushed public familiarity of Iomega products high and higher, boosting production and sales.5In response to this domestic success, Iomega began a complete enlargement of its foreign production and merchandise in early 1997. European r block offer were set up in both the Netherlands and Switzerland, and their production site in Malaysia was expanded and modified. While the base of the company remained in Roy, Utah, Iomegas forepart in both Europe and Asia was fortified with a lar ger reduce of production jobs for Asians and Europeans. Coupled with a greater concentration of foreign commercializeing and advertising, Iomega emerged as the third largest producer of data storage devices in the world.6The end of the 1996 monetary year showed a 272% attach in revenue from the prior year.7 The introduction of the Jaz and Zip drives in 1995 was undoubtedly responsible for this success, which was followed in 1997 by pertly partnerships with Motorola, Apple, Kinkos, and Hewlett Packard.4 By June of 1997, Iomegas Zip drive shipments reached six one thousand million it was then a standard in spic-and-span Sony personal computers, micron notebook computers, and in both Kinkos store computers nationwide.8The success of the Iomega drives remained rearing when the company announced the introduction of the Buz mul cadencedia producer in late 1997. The Buz producer would completelyow consumers to capture movies, music, and photographs on their personal computers. While the success of the Buz drive still remains far behind that of the Zip and Jaz drives, this diversification allowed the company to remain on the racetrackting edge of computer engineering. The Jaz drive was marketed as a companion piece to the Buz drive, lightly forcing consumers to purchase dickens products with one goal in mind.9 The undertake was successful, leading to 1997 fiscal year earnings of 77%.10May 1998, in the wake of the Buz release, brought about another(prenominal) important computer modernization, the Clik drive. The Clik drive revolutionized methods by which consumers could store digital training from handheld video cameras, computers, and cameras.11 Marketed with special Clik disks, the drive itself brought the portable storage efforts of Iomega full circle, now having storage products for virtually every major computer product on the market.Iomega advertises in many another(prenominal) different places. The tissue site www.iomega.com provides a simpl e way to find out about the company. It provides potential customers with many different sections geared towards answering their questions about Iomega and its products. The site allows potential customers the probability to gather information through press releases and news articles related to the company, and gives customers a chance to win free products in contests. More importantly, Iomegas web site allows customers the opportunity to order its products online via a virtual shopping mall. Customers female genital organ receive Iomegas products without ever stepping foot outside their front door.Iomega too advertises its products through other companies. Having Iomega Zip drives already installed in computers, such(prenominal) as Apple, Dell, and Gateway, allows customers the option of buying a Zip drive already installed in a computer of a well-established personal computer (PC) manufacturer. About 40% of Dell computers already concord Iomega Zip drives installed in them.Due to all of the positive responses Iomega has received from forming partnerships with these PC manufacturers, it has decided to form a new partnership with fujifilm. Fuji Photo Film Company Ltd. has recently started marketing signed Clik disks. Fuji already markets Fujifilm branded Zip drives and has now sign with the forty megabyte Clik disks. Said Steven A. Solomon, senior vice president of Fuji Photo Film USA, Inc., Weve had great success branding Iomegas popular Zip disks and we believe that we will have similar success with Clik disks. 12Iomega offers customers a way to store large amounts of information on disks rather than save them on the hard drive of their computer. The company offers 100MB Zip USB and now the new 250MB Zip drives. This option benefits both businesses and personal computer owners. Businesses profit from owning a Zip drive due to the convenience of saving large presentations or proposals on a disk and then carrying it to different places for personal com puter owners, the Zip drive allows everyone in the house to have their own disk, guardianship childrens games separate from parents finances. The notebook Zip gives pile with digital computers the ability to carry large amounts of information with them in a slim, low power design for easier storage and transportation.Iomega recently lowered the equipment casualty on their external Zip 100MB SCSI and their 100MB Zip USB the new prices are $99.95 and $129.95, respectively. Reducing the prices was driven by the products universal adoption by the users of more than twenty-two million Zip drives, said David J. Henry, vice-president and ecumenical manager of Zip/Jaz management at Iomega Corporation. 14 By big(p) the price of the product, Iomega makes their products more affordable for their customers, attracting more potential buyers.Iomega Corporation announced in January 1999 that it is comfortructuring in hopes of change magnitude gross profit figures for the upcoming fiscal ye ar. Although Iomega controls over 86% of the removable storage market, its gross profits have decreased to levels that have made public graceors somewhat weary. Previously, Iomegas construction was that of three decentralized product units which included the Professional Products, Personal Storage, and fluent Storage divisions.The new structure will focus on eight business functions that include sales and marketing, product development, manufacturing and operations, integrated marketing, finance, legal, human resources, and corporate development and strategy. In addition, top management created a new in operation(p) group known as customer service and development which combines the animate customer service organization with a new group of applications engineers.15 Iomega hopes that these changes will ease the rise-fall-and-rise-again impression that the company has acquired since its entry into the removable storage market in 1980, thus spurring improved gross profits, consume r confidence, and an increase enkindle on Wall lane.16In 1983, Iomega was on top of the Wall Street world. The searing property raised $21.7 million in public offerings due to the liaison drawn by IBM PC users who were amazed by Iomegas secure Bernoulli stroke technology. The Bernoulli Box used a subsystem with stand-alone disk drives that rest beneath the monitor and provide unlimited data storage electrical capacity with removable cartridges. After several eld of prosperity, the bottom fell out in 1986 and 1987 when computer makers began including relatively large storage hard drives as a standard part of the home PC. Demand for the Bernoulli Box technology waned, and Iomega experienced hard times that included an $8.5 million bank debt and enormous inventories.Michael Kucha took the reins as chief executive officer ( chief executive officer) and immediately made an invasion on the struggling company. Kucha cut costs by trimming the work force from 1,350 to 750 as well as utilizing substantial tax write-offs. In less(prenominal) then a year, Kucha helped Iomega gain an $18 million cash balance, cut the bank debt to zero, and slashed inventory by 50%.16 More importantly, Kucha accent research and development during his leadership reign. The company was able to adapt its Bernoulli Box product for the Apple Macintosh computers and began benefiting from the increased demand for the Macintosh in the late 1980&8243s and early 1990&8243s.After a few years of slightly above average success, 1993 proved to be a sinister year for Iomega. CEO Fred Wenniger, who replaced Kucha in 1989, departed due to shrinking margins and increased competition. The removable storage market had recently been flooded with Iomega clones that caused prices to decline, thus increasing competition. Analysts wondered if the company would survive the year.17 Leon Staciokas was named acting CEO as the company structured during 1993 and 1994.In January 1994, Staciokas advocated a staf f cut in hopes of reducing overhead expenses and spill up extra cash. Eight percent of compensated positions were cut as part of the corporate wide restructuring.18 Later in the year, Kim Edwards replaced Staciokas and became permanent CEO of Iomega. Edwards first task was freeing up more money to invest in updating and improving technology. In July, Iomega cut 100 salaried jobs in a bold management move that would free up $4 million in overhead annually.19Edwards new management approach towards Iomega eventually transformed the company from a struggling business into the nigh successful removable storage manufacturer in the world. This approach was based on the idea of creating a product that the public would buy and use rather than simply admire. After meeting with top management and technical advisors in the early months of 1995, Edwards was able to lay the groundwork for the release of Iomegas new Zip drive that would revolutionize the industry and reestablish the company as a major player in removable storage software. The creation and release of the Zip drive in late 1995, as well as wise financial management by Edwards, helped to increase Iomegas operating budget from $141 million in 1995 to just over $1.2 billion in 1997. 20Unfortunately, Iomega encountered more problems in late 1997 and early 1998. Edwards believed that opening a new product engineering and manufacturing plant in Milipitas, California, would yield greater productivity and allow for quicker response time to customer demands for new technology.21 And it did. However, in July 1998, Iomega acquired Nomai, another removable storage manufacturer, in hopes of shrinking competition and placing the company squarely in front of all competitors. This bold move hurt Iomegas finances and caused a earthshaking increase in operating expenses when paired with the upkeep of a brand new factory. This poor management decision by Edwards cost him his job. 22Presently, Jodie Glore serves as president and CEO of Iomega. Mr. Glore is the permanent replacement for Kim Edwards after crowd Sierk served a brief stint as interim CEO. Glore hopes to reorganize and restructure Iomega he wants to focus on the areas that the company has been criticized for in the past such as customer service and unsatisfactory product performance. Glore has already interpreted steps to alleviate these problems by ordering internal restructuring that will die the previous system. The new system of eight business functions is a more elaborate, yet organized hierarchy. Glore hopes that it will allow a quicker response to customers, placing their needs as a top priority.15

Marketing Strategy of Dabur Vatika Hair Oil

1. INTRODUCTION pic Dabur India special(a) is a leading Indian consumer reas aceds smart set with interests in tomentum cerebri do by, Oral fretting, Health Cargon, Skin fate, fundament Care and Foods. From its little beginnings in the bylanes of Calcutta way lynchpin in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way directly to live on a leading consumer convergences manu facturing air in India. For the past 125 years, we take on been dedicated to providing nature-establish solutions for a rose-cheeked and holistic life-style. Through our comprehensive b lowly of products, we touch the lives of solely consumers, in each(prenominal) age groups, crosswise every last(predicate) social boundaries.And this legacy has helped us develop a obligate of trust with our consumers. That guarantees you the best in all products carrying the Dabur name. 1. 1 Dabur India Ltd. Corporate Profile- Dabur India Ltd is bingle of Indias leading FMCG Com panies with Revenues of US$1 Billion ( e genuinelywhere Rs 5,000 Crore) &038 Market Capitalisation of US$4 Billion (Rs 20,000 Crore). mental synthesis on a legacy of intent and experience of all e genuinelywhere 127 years, Dabur is forthwith Indias most bank name and the valet de chambres largest Ayurvedic and indispens sufficient Health Care phoner.Dabur India is similarly a world leader in Ayurveda with a portfolio of everywhere 250 Herbal/Ayurvedic products. Daburs FMCG portfolio today includes five flagship marks with distinct fire disgrace identities &8212 Dabur as the master grass for immanent wellness upkeep products, Vatika for aid individual(prenominal) care, Hajmola for digestives, real for harvesting juices and beverages and Fem for fairness bleaches and spit out care products. Dabur today operates in pigment consumer products categories like whisker Care, Oral Care, Health Care, Skin Care, Home Care and Foods.The company has a wide distribu tion net exercise, covering over 2. 8 one thousand thousand retail bring outlets with a high penetration in both urban and campestral securities industrys. Daburs products in like manner cave in a long presence in the foreign commercializes and are today available in over 60 countries across the globe. Its specks are exceedingly popular in the philia tocopherol, SAARC countries, Africa, US, Europe and Russia. Daburs overseas revenue today accounts for over 30% of the add together turnover. The 125-year-old company, promoted by the Burman family, had started operations in 1884 as an Ayurvedic medicines company.From its humble beginnings in the bylanes of Calcutta, Dabur India Ltd has come a long way today to become one of the biggest Indian-owned consumer goods companies with the largest herb tea and earthy product portfolio in the world. Overall, Dabur has winnerfully transformed itself from universe a family-run condescension to become a master referly man olden enterprise. What sets Dabur apart from the force is its ability to change ahead of some otherwises and to always set new exemplifications in corporate governance &038 trigger. 1. 2. Dabur At-a-Glance Dabur India Limited has marked its presence with significant achievements and today commands a market leadership military position. Our story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and load to our partners and stakeholders. The results of our policies and initiatives chat for themselves. Leading consumer goods company in India with a turnover of Rs. 5,283 Crore (FY12),2 major strategic business units (SBU) Consumer Care melody and International Business course of study (IBD),2 adjuvant Group companies Dabur International and NewU and several(prenominal)(prenominal) step down subsidiaries Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care (Pakistan), Afric an Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. (USA). 7 ultra- young manufacturing units spread around the globe crops marketed in over 60 countries. ample and deep market penetration with50 C agents, much than than d0 distributors and over 1. 3 Million retail outlets all over India Consumer Care Business addresses consumer ineluctably across the entire FMCG spectrum with four distinct business portfolios of Personal Care, Health Care, Home Care. 1. 4 Master fall guys Dabur Ayurvedic healthcare products Vatika Premium bullcloth care Hajmola Tasty digestives Real Fruit juices &038 beverages Fem faithfulness bleaches &038 skin care products 12 Billion-Rupee firebrands Dabur Amla, Dabur Chyawanprash, Vatika, Real, Dabur ruby-red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola, Dabur dearest, Glucose, Fem and Odonil. Strategic arrangement of Honey as food product, leading to market lea dership (over 75%) in branded honey market. Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market divide.Vatika has been the fastest growing blur care brand in the Middle East. Hajmola tablets in command with 60% market share of digestive tablets sept. round 2. 5 crore Hajmola tablets are consumed in India every day. Leader in herbal digestives with 90% market share . Consumer Health Division (CHD) offers a clench of ramifyical Ayurvedic medicinesand Ayurvedic OTC products that deliver the age-old usefulnesss of Ayurveda in early daysful ready-to-use formats Has more than than 300 products sold with prescriptions as healthy as over the counter.Division in like manner works for advance of Ayurveda through organised community of traditionalistic practitioners and developing fresh batches of students. International Business Division (IBD) caters to the health and in-person care ineluctably of customers across different transnational markets, spanning Nepal, Bangladesh, the Middle East, conglutination &038 West Africa, EU and the USwith its brands Dabur &038 Vatika 1. Core Values Vision- Dedicated to the health and well being of every kin Principles-Ownership-This is our company. We accept personal responsibility, and responsibility to meet business commands. Passion for winning-We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are stubborn to be the best at doing what matters most. People outgrowth-People are our most consequential asset. We add prise through result driven training, and we encourage &038 reinforcement excellence. Consumer Focus-We beget lord at a lower placestanding of consumer needs and develop products to fulfill them better. police squad Work-We work together on the principle of mutual trust &038 hydrof anoint in a boundary-less arranging. We are intellectually honest in advocating proposals, including recognizing risks. Innovation-Continuous innovation in products &038 processes is the basis of our success. Integrity-We are committed to the achievement of business success with integrity. We are honest with consumers, with business partners and with each other. 1. 1. 6 Strategic Intent-We think of to significantly accelerate pull aheadable offset. To do this, we book Focus on growing our core brands across categories, reaching out to new geographies, at heart and outside India, and alter operational efficiencies by leveraging applied science. Be the favorite(a) company to meet the health and personal grooming needs of our target area consumers with safe, efficacious, natural solutions by synthesizing our deep friendship of ayurveda and herbs with modern science. Provide our consumers with modern products within faint reach. Build a broadcast to enable Dabur to become a global Ayurvedic leader. Be a professionally managed employer of choice, attracting, developing and retaining prize personnel. Be responsible citizens with a commitment to environsal protection. Provide superior returns, relative to our peer group, to our shareholders 7. fraternity History pic 1884 Birth of Dabur 1896 Setting up a manufacturing plant Early 1900s Ayurvedic medicines 1919 Establishment of research laboratories 1920 Expands further 1936 Dabur India (Dr. S. K. Burman) Pvt. Ltd. 1972 stir to Delhi 1979 Sahibabad factory / Dabur Research &038 Development tenderness (DRDC) 1986 Public Limited attach to 1992 Joint venture with Agrolimen of Spain 1993 Cancer sermon 1994 Public issues 1995 Joint Ventures 1996 3 separate divisions 1997 Foods Division / Project STARS 1998 Professionals to manage the Company 2000 employee turnover of Rs. ,000 crores 2003 Dabur demerges pharmaceutical company Business 2005 Dabur acquires Balsara 2005 Dabur announces Bonus later 12 years 2006 Dabur crosses $2 store market Cap, adopts US GAAP 2006 Approves FCCB/GDR/ADR up to $200 million 2007 Celebrating 10 years of Real 2007 Foray into organised retail 2007 Dabur Foods Merged With Dabur India 2008 Acquires Fem Care Pharma 2009 Dabur Red Toothpaste joins Billion Rupee Brand club 2010 Dabur makes its branch overseas acquisition 2011 Dabur enters professional skin care market 2011 Dabur India acquires 30-Plus from Ajanta Pharma 2012 Dabur crosses Billion-Dollar Turnover Mark 1. 8 Founder and Leaders Founding Thoughts What is that life worth(predicate) which cannot bring comfort to others The doorstep Daktar The story of Dabur began with a atomic, but ethereal endeavour by Dr. S. K. Burman, a physician tucked away in Bengal. His mission was to provide effective and affordable cure for ordina ry quite a little in far-flung villages. With missionary zeal and fervour, Dr. Burman undertook the task of preparing natural cures for the cause of death diseases of those days, like cholera, malaria and plague.Soon the news of his medicines traveled, and he came to be known as the believe Daktar or Doctor who came up with effective cures. And that is how his venture Dabur got its name derived from the Devanagri interpretation of Daktar Burman. Dr. Burman set up Dabur in 1884 to produce and dispense Ayurvedic medicines. Reaching out to a wide mass of concourse who had no access to beseeming treatment. Dr. S. K. Burmans commitment and ceaseless efforts resulted in the company growing from a starting motor medicine manufacturer in a microscopic Calcutta house, to a household name that at once evokes trust and reliability. 1. 9. Milestones- Dabur India Ltd. made its beginnings with a small pharmacy, but has continued to learn and grow to a commanding status in the indu stry.The Company has come a long way in popularizing and making easily available a whole range of products based on the traditional science of Ayurveda. And Dabur has set very high standards in developing products and processes that meet stringent quality norms. As it grows even further, Dabur will continue to mark up on major milestones along the way, backcloth the road for others to follow Milestones To Success. 1. 10. Company Details Dabur Group With a basketball hoop including personal care, health care and food products, Dabur India Limited has set up subsidiary Group Companies across the world that can manage its businesses more in force(p)ly.Given the vast range of products, sourcing, toil and merchandising have been divested to the group companies that pay their operations independently picpicpicpic picpic Dabur Worldwide pic Daburs mission of popularizing a natural lifestyle transcends national boundaries. Today, there is growing global awareness on election me dicine, nature-based and holistic lifestyles and an interest in herbal products. Dabur has been in the forefront of popularizing this alternate(a) way of life, marketing its products in more than 60 countries all over the world.Over the years, Daburs overseas business has sure-firely transformed from being a small operation into a multi-location business spreading through the Middle East, northward Africa, West Africa and South Asia. Our Products Worldwide- We have spread ourselves wide and deep to be close to our overseas consumers. Our overseas product portfolio is tailor-made to suit the needs and aspirations of our growing consumer base in the world(prenominal) markets. Offices and representatives in Europe, UK, America and Africa . A special herbal health care and personal care range successfully selling in markets ranging from the Middle East, Far East, northerly Africa and Europe.Inroads into several European and American markets that have good authorisation due to revival of the back-to-nature movement. Export of Active Pharmaceutical Ingredients (APIs), manufactured under strict international quality benchmarks, to Europe, Latin America, Africa, and other Asian countries. Export of food and cloth grade natural gums, unneededcted from traditional plant sources. Partnerships &038 Production- Strategic partnerships with leading transnational food and health care companies to introduce innovations in products and services. Six modern manufacturing facilities spread across South Asia, Middle East and Africa to optimise production by utilising local resources and the most modern technology available. 1. 11.Manufacturing Facilities in India- pic 1. 12 CEO OF DABUR- pic Mr.Sunil Duggal took over as the Chief Executive Officer of Dabur India Limited in June 2002, holding reins of the organization he fall in in 1995. Mr Duggal started his public life as a management trainee in Wimco Limited in 1981 after getting h is Engineering Degree (Electrical &038 Electronics) from BITS, Pilani, and Business Management from IIM, Calcutta. His stint at Wimco continued till 1994, with a break in between when he joined Bennett Coleman &038 Co. Ltd for a short period. In 1994, he moved to Pepsi Foods as GM, gross sales Operation.In 1995, he joined the Dabur family as General Manager (gross revenue &038 merchandising) of the Family Products Division with products like Dabur Amla, Lal Dant Manjan and Vatika in his portfolio. This Division spearheaded the spectacular growth recorded by Dabur in this period. Vatika was also launched during this period and is now the Companys second biggest brand. With his dynamic spirit and leadership abilities, he soon became Vice-President and SBU-Head of the Family Products Division. In July 2000 Mr. Duggal was appointed Director Sales and Marketing of Dabur India Limited. And in 2002, he became the CEO of the Company a professional with valuable experience to ste er the company ahead in its growth plans. Spanning a career of over 20 years, Mr.Sunil Duggal has travelled widely across India and handled diverse portfolios that have helped him check the dynamics of FMCG businesses and market trends. He is well versed in the intricacies of Indias regional diversities and consumer needs. Mr. Duggal lives in Delhi with his wife and one child. Whenever he gets a break from his official responsibilities, Mr. Duggal likes to spend time at kinsfolk with his family and an occasional round of golf. 1. 13. Corporate Governance- Good corporate governance and transparency in actions of the management is a key to a strong bond of trust with the Companys stakeholders. Dabur understands the importance of good governance and has incessantly avoided an arbitrary decision-making process.Our initiatives towards this end include -Professionalization of the board Lean and active display panel (reduced from 16 to 10 members) Less number of promoters o n the Board more than professionals and independent Directors for better management Governed through Board committees for Audit, Remuneration, Shareholder Grievances, allowance and NominationsMeets all Corporate Governance Code requirements of SEBI 1. 14. Corporate Citizenship- When our Founder Dr. S. K. Burman first established Dabur, he had a vision that saw beyond the profit motive. In his words, What is that life worth which cannot bring comfort to others? This ideal of a humane and equitable society led to initiatives interpreted to give back almost part of what Dabur has gained from the community.Our major initiatives in the Social sector include Establishment of the Sustainable Development Society, or Sundesh, in 1993 a non-profit organization to promote research and welfare activities in country-bred areas Promoting health and hygiene amongst the underprivileged through the Chunni Lal Medical cuss and Organizing the Plant for Life plan for schoolchildren to create surroundingsal awareness amongst young minds. Our commitment to Environment- Ancient learning of preservation- From times immemorial, Indian sages and men of wisdom have understood and comprehended the range of nature and its conservation. Our ancestors recognized that if we grabbed from nature beyond what was healthy, it would lead to all round degradation, and even the extinction of humanity. That is why nature was sanctified and idolize in the form of gods and goddesses. 1. 15 Dabur upholds the tradition Today, we at Dabur also take to be natures bounty. Without the fruits of nature, the vision of Dabur would never have been fulfilled. And that is the reason for our unfailing commitment to bionomic conservation and regeneration.We would like to follow the principles of our ancient texts, which say Dehi me dadami te you give me, and I give you. 1. 16 Back to Nature Rare herbs and medicative plants are our most valuable res ource, from which all our products are derived.Due to overexploitation of these resources and unsustainable practices, these plants and herbs are fast reaching the point of extinction. In view of this critical situation, Dabur has initiated some significant programmes for ecological regeneration and protection of endangered plant species. 1. 17 Plants for Life We have set up the Plants for Life project in the mountainous regions of the Himalayas.Under the project, a high-tech greenhouse facility has been set up for developing saplings of rare and endangered medicinal plants. Fully computer-controlled and monitored, this greenhouse maintains the super critical environmental parameters required for their survival. We are also developing quality saplings of more than 20 herbs, 8 of them endangered, through micro propagation. In addition, transmit nurseries spread across mountain villages and contract cultivation of medicinal herbs helps in maintaining the ecologic al balance. These measures have also helped provide local cultivators the scientific knowledge for harvesting herbs and a steady source of income.So that they are not pressure to exploit the environment to earn a livelihood. 1. 18 Living a Green Heri slatee These are significant steps that can chip in to a better world for coming generations. To whom we would like to bequeath a world not bereft of nature. But full of flowering and fruit bearing trees, animals, birds and humans living in good health and acquit harmony. IT Initiatives At Dabur India Limited, knowledge and technology are key resources which have helped the Company achieve higher levels of excellence and efficiency. Towards this overall goal of technology-driven effect, Dabur is utilizing Information engine room in a big way. This will help in combine a vast distribution system spread all over India and across the world. It will also cut down costs and join on profitability. Our major IT Initiat ives-Migration from Baan and Mfg ERP Systems to centimeimeralized peter out ERP system from 1st April 2006 for all business units. Implementation of a country wide new WAN root word for running centralized ERP system. Setting up of new Data Centre at KCO Head Office. Extension of Reach System to distributors for capturing Secondary Sales Data. Roll out of IT services to new plants and CFAs. Future Challenges-Forward Integration of SAP with Distributors and Stockists. Backward Integration of SAP with Suppliers. Implementation of new POS system at Stockist point and integration with SAP-ERP. Implementation of SAP HR and payroll. SAP Roll-out to DNPL and other new businesses. 1. 20 Sustainability Report- At Dabur, environment and nature is the lifeline of our business.With a portfolio of Ayurveda and nature-based products, conservation of nature &038 natural resources is deep rooted in our organisational DNA, and in every aspect of our ever-growing business. We, at Dab ur, have not still incorporated the concept of sustainability into the core of our business but have, in fact, spread out it to encompass our aspirations and responsibilities to the society and to the environment. It is this concept that inspires us to optimize our business performance to tackle the new and growing challenges of environment and technology. It is a concept on which we aspire to build an organization that will continue to increase value for all our stakeholders for generations to come, hrough intensive focus on Conservation of Energy and applied science Absorption, along with Health, Safety and Environment Protection. 1. 21. Conservation of Energy- Dabur has been undertaking a horde of heartiness conservation measures. Successful implementation of mixed energy conservation projects have resulted in a 13. 8% reduction in the Companys energy bill in the 2008-09 fiscal alone. What was noteworthy was the fact that this reduction has come despite an 8-9% vol ume increase in manufacturing, and an comely 11. 7% increase in cost of key input fuels .The emcee of measures key among them being use of bio-fuels in boilers, generation of biogas and installation of energy efficient equipment helped lower the cost of production, besides reduce effluent and improve hygiene conditions &038 productivity. pic 1. 22. Technology Absorption Dabur has also made continuous efforts towards technology absorption and innovation, which have contributed towards preserving natural resources. These efforts include Minimum use of piddle in process by pre-concentration of herbal extract and reduction in concentration time.Uniform heating in VTDs by hot pissing as against steam earlier, resulting in 30% reduction in bulk wastage by using non-stick coating and formulation change. Improvement in water treatment plant through introduction of RO (Reverse Osmosis) system for DM water, reutilization of waste water from pump seal cooling and RO reject waste -water management. Introduction of water efficient CIP system with recycling of water in fruit juice manufacturing. Development of in-house technology to convert fruit waste into organic manure by using the culture Lactobacilus burchi. The Company has achieved a host of significant benefits in terms of product improvement, cost reduction, product development, import substitution, cleaner environment and waste disposal, amongst others. 1. 23. Health Safety &038 Environmental Review Renewing the commitment to Health Safety and Environment, Dabur has formulated a policy focusing on People, Technology and Facilities. A dedicated Safety Management Team has also been put in place to work towards the prevention of untoward incidents at the corporate and unit level, besides educate &038 motivate employees on various aspects of Health, Safety and Environment. The Company is also continuously monitoring its waste in adherence with the pollution control norms.In pursuance of its commi tment towards the society, efforts have also been initiated to conserve and maintain the ground water level. The efforts include implementation of rainwater harvesting, which has delivered encouraging results and has put the company on the path to becoming a Water-Positive Corporation. Dabur also initiated a Carbon Foot Print Study at the unit level with an aim to become a carbon imperative Company in years to come. At Dabur, we are committed to sustainable development throughout our diverse operations. And, we will strive to translate the good intentions into concrete and lasting results, contributing to the ultimate good of the society. 1. 24. PRODUCT flexure Foods Real Real Activ Hommade skunkeez Capsico Health Care ? Baby Care Dabur Lal back end Dabur Baby Olive Oil Dabur Janma Ghunti ? Health Supplements Dabur Chyawanprash Dabur Glucose D ? Digestives Hajmola Yumstick Hajmola Mast Masala Anardana Hajmola Hajmola candy Fun2 Hajmola Ca ndy Pudin Hara (Liquid and Pearls) Pudin Hara G Dabur Hingoli ? subjective Cures Shilajit Gold Nature Care Sat Isabgol Shilajit vibrancy Ring Itch Care Backaid Shankha Pushpi Dabur Balm Sarbyna Strong Personal Care ? vibrissa Care Oil Amla fuzz Oil Amla Lite Hair Oil Vatika Hair Oil Anmol Sarson Amla ? Hair Care Shampoo Anmol slick Black Shampoo Vatika Henna Conditioning Shampoo Vatika AntiDandruff Shampoo Anmol Natural Shine Shampoo Oral Care Dabur Red Gel Dabur Red Toothpaste Babool Toothpaste Dabur Lal Dant Manjan Dabur Binaca Toothbrush Skin Care Gulabari Vatika Fairness Face Pack Ayurvedic Specialties Ayurveda Ayurveda Vikas 1. 25 Rural and urban potential Rural-urban profile OVERVIEW OF FMCG SECTOR IN INDIA- The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13. 1 billion. It has a strong MNC presence and is characterized by a well-established distribution network, intense disputation b etween the organized and unorganized incisions and low operational cost. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from US$ 14. billion in 2008 to US$ 33. 4 billion in 2015. perceptivity level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian cosmos, particularly the middle class and the uncouth particles, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to come from consumer upgrading in the matured product categories. With 200 million people pass judgment to shift to processed and packaged food by 2010, India needs around US$ 28 billion of investment in the food- touch on industry.India is one of the largest emerging markets, with a world of over one billion. India is middle class base of 300 million. Around 70 per cent of the total households in India (188 million) reside in the rural areas. The total number of rural households is anticipate to rise from cxlv million in 2007 one of the largest economies in the world in terms of purchasing power and has a strong -08 to 153 million in 2009-10. This presents the largest potential market in the world. The annual size of the rural FMCG market was estimated at around US$ 14. 5 billion in 2007-08. With growing incomes at both the rural and the urban level, the market potential is expected to expand further. Urban Rural Population 2007-08 (mn household) 53 145 Population 2009-10 (mn household) 69 153 % Distribution (2007-08) 28 72 Market (Towns/Villages) 3,768 627,000 instauration of Outlets (mn) 1 3. 3 Source Statistical Outline of India (2008-09), NCAERAn average Indian spends around 40 per cent of his income on grocery and 8 per cent on personal care products. The l arge share of fast wretched consumer goods (FMCG) in total individual spending along with the large population base is another factor that makes India one of the largest FMCG markets. pic 1. 26 Product Profile- Overview of VATIKA The Vatika brand was launched in 1995 with Vatika Hair Oil as its first product. In the very first year of its launch it crossed Rs. c million in turnover. Over the years, Vatika has come to be amongst the companys highest selling brands. It was joined in 1997 by Vatika Henna Cream Conditioning Shampoo and later, in 2000, by Vatika Anti-Dandruff Shampoo.In 2003, brand sales crossed Rs. 1,000 million. From the companys prospect, Vatika is expected to continue to drive its growth in the years to come. With its modernistic offerings, the brand aims to become a frontrunner in the market for hair care and skin care products. Vatika is a comparatively young brand but is already acknowledged for the qualitatively influential and pioneering role that it has pla yed in the growth of the categories it has had a presence in. Currently, the total annual sales of Vatika products are over Rs. 1,000 million. Of this, Vatika Hair Oil enjoys a 6. 4% market share in the coconut hair oil house (Source ACNielsen ORG-MARG, 2007).Vatika has not just been successful in garnering a amplitude image but, today, stands as the preferred and trusted brand of 11. 1 million users (Source IRS Household Data). STP Analysis of Vatika hair oil Segmentation vatika Hair Oil was launched at an almost century% bounteousness to the market leader. This meant that the segment of the market that dabur wanted to cater to was the premium segment which valued nourishment of the hair above the price and it essay to attend to that segment which was not price sensitive. Targeting This was in line with its proffer and overall brand strategy of a premium up-market product targeted for individual needs as opposed to the collectivist culture of the home. It targeted the high-i ncome urban category of hair oil users.Since the product was expensive it could mainly cater to the urban market as opposed to the rural market where consumers are highly price sensitive. Being positioned as having amla, henna and lemon extracts, the product was targeted towards the young, contemporary, educated, multi-faceted, achievement-driven and confident women who were positioned as the Vatika Woman. Positioning Total hair Care brand The product innovation was fed by the vital consumer insight that many women in contemporary India are worried to the highest degree hair problems cause by urban pollution, frequent change of diet due to geographical mobility and other factors. incrust by modern-day hair problems, they are far more run to rely on homegrown remedies.By offering hair oil that unite the benefits of natural products in a single pack, Vatika created a niche for itself as the total hair care brand. Natural offering Vatika is a brand that espouses traditional wisdom about health in a modern format. It believes that nature has perennial answers to day-to-day health issues, particularly when it comes to hair care and skin care. In a world where modern living causes much(prenominal) stress the Vatika brand holds out the promise of providing natural ingredients that rejuvenate and guard the human body in an extraordinary way. This concept is put to work through contemporary, modern products, offered by Vatika.The Vatika woman The Vatika woman is young, contemporary, educated, multi-faceted, achievement-driven and confident. It is in the Vatika brand that she sees a true reflection of her own personal ideals. Through mental institution of the concept of Vatika woman, it has tried to carve out a new positioning in the minds of the new age woman. MARKETING MIX OF VATIKA HAIR oil colour Vatika Hair Oil has made a huge impact with its innovative product offering, pricing strategy, easy availability and promotion campaigns. In the marketing mix of Da bur, we shall be discussing the 4 Ps of marketing mix with view to Vatika Hair Oil. The mix shall be analyze as followed Product expenditure Place Promotion Product bell Promotion Place Product Variety List Price announce &038 Promotion Channels step Discount Public Relations perspective Design Financing Schemes Sponsorships line Features Credit Terms Internet Marketing Brand Names run 1. 27.PRODUCT Brand Name Vatika in Hindi means garden. The brand attempts to live up to the promises beauty and nature that are associated with its very name. starting signal with these associations Vatika has assiduously built a brand that delivers on all these value through its various product offerings, the mother brand being Vatika Hair Oil. Innovative product offering Vatika Hair Oil is coconut hair oil with special ingredients adding value to the product. While coconut oil has been regularly used by Indian women as a basic hair nutrient, a combination of herbs and n atural products such as henna, amla and lemon have been used for special hair needs.Coconut hair oil provides nourishment to the hair, opus henna along with other herbs coat the hair and protect it from oxidation, thereby maintaining its natural colour. Amla strengthens hair roots and helps maintain their natural health and thickness. Lemon with its astringent action controls sebum flow and helps in prevention of dandruff. Apart from henna, amla and lemon, it also contains other natural ingredients like brahmi, neem, bahera, kapurkachari, harar, and ugdha and sugandhit dravyas. Packaging The qualities of Vatika products, ascribed to the brand by hundreds of thousands of commodious consumers, have been further underlined by its attractive packaging.In a category henpecked by blue packs as analogous of pure coconut oils, Vatika stone-broke the norm with its white and green bottle with a mushroom cap. The green-and-white colors, used in its packaging, reflect the brands natural ance stry and give it a premium look. These also help Vatika stand out in the cluttered environment of Indian retail. Available in Bottles 75 ml, 150 ml, 300 ml Flip cans 150 ml, 300 ml Flip cans were introduced for the winter season. tint Vatika products contain natural ingredients that have been blended together through scientific processes at Daburs in-house research laboratories. Dabur Research Foundation has more than 100 scientists working together to make superior quality products that match international standards. PRICE/QUALITY matrix Price High Middle abject lumber v High high life Segment Ideal For Penetration premiere Offering VATIKA Middle overprice Average Real Bargain Low Make The Sale and forge Unhappy Customers Cheap Goods PLACE Vatika products including Vatika Hair Oil are sold in 38 countries through more than 15 lakh retail outlets and 5,000 distributors who service the entire country through a wide marketing network. pic Daburs distribution netw ork extends beyond India in the following countries as well Distribution Network Central, North &038 South America Australia Asia Middle East North &038 South Africa East &038 West Europe 1. 28 Promotion Vatika the key focus brand of the company has always been well supported.The company realized early that, from the perspective of brand building, it was vital to invest in this brand. Vatika Hair Oils first promotion It focused on the key benefit stunning hair without hair problems that came about as a result of the extra nourishment through the value addition of henna, alma and lemon-derived additives. Creating conceptual awareness In the initial phase of the communication, the marketing objective was to create conceptual awareness about the new product the goodness of coconut oil enriched with natural herbs. Vatika was firmly established as the leader in the new category of value-added hair oils and its promotion campaign was so successful that the product segment itse lf came to be identified with Vatika.In 1997, the company created a new promotion campaign, which reinforce the obvious fact that most coconut oil brands were, not supply to combat the effects of pollution, hard water and chemicals the major causes of hair ailments and hair deterioration. STP Analysis of DABUR CHYAWANPRASH Segmentation Dabur Chyawanprash is the market leader in the Chyawanprash segment. It comes under the category of health extensions. The segments that it considers are growing kids, competitive youth, ever-busy housewives and the aged. For the growing kids In todays competitive environment, the children are under high pressure to excel. For the competitive youth Modern life keeps the youth busy and demands them to be active and efficient.For ever-busy housewives The homemaker needs to be fit in order to shoulder all responsibilities. For the aged Old age weakens a person physically and mentally. After segmenting the population into these categories it aims to k eep them fit and healthy. TARGETING Traditionally, chyawanprash was supposed to be a health supplement for the aged and kids. Dabur Chyawanprash (DCP) is now targeting adults, housewives, youth and kids. This it is trying to achieve through its promotion activities by making Amitabh Bacchan and Vivek Oberoi do the endorsement act. Amitabh has been projected as a user of Chyawanprash attempting to establish the relevance of DCP amongst the adults in todays demanding lifestyle.Vivek, who represents an urban ambitious non-user with a mindset that Chyawanprash is not for him, meets his moment of truth when outperformed by a young Chyawanprash user, thus reaching out to kids. His final novelty from a non-user to a Chyawanprash user connects with the Youth. These two ads complement each other and connect very well with the targeted consumers. POSITIONING Andar se strong Dabur chyawanprash has the tag line Andar se strong By using a natural language instead of scientific language it is ab le to connect with the consumers and is able to achieve a better positioning in the minds of the Indian health conscious consumer. A category like Chyawanprash for instance needs to understand that in employing the category language it loses any chance of expressing its own benefit distinctively.Holistic Health benefit of Ayurveda Dabur Chyawanprash helps in stimulating immune system, relieving stress, improving stamina, fight aging through anti-oxidant property, improving lung function, fighting respiratory infections &038 building rampart to disease. The brand conveys this health conscious holistic view of the product. Brand Trust Over 100 years of Daburs experience in Ayurveda ensures selection, processing and quality control of right herbs along with scientific and clinical studies makes DCP a trustworthy offering for consumers. Consumers view DCP as a product by a trusted brand and therefore do not need to think twice before making a purchasing decision. 1. 29 MARKETING MIX FOR DABUR VATIKA HAIR OIL AND DABUR CHYAWANPRASH pic 1. 30. MARKETING MIX OF DABUR CHYAWANPRASH Dabur Chyawanprash is the market leader in the chyawanprash segment and has achieved this with its innovative product offering, pricing strategy, easy availability and promotion campaigns. In the marketing mix of Dabur, we shall be discussing the 4 Ps of marketing mix with respect to Dabur Chyawanprash. The mix shall be analyzed as followed Product Price Place Promotion Product Price Promotion Place Product Variety List Price Advertising &038 Promotion Channels Quality Discount Public Relations Location Design Financing Schemes Sponsorships Inventory Features Credit Terms Internet Marketing Brand Names Services Product Dabur Chyawanprash is the leader in the Chyawanprash category and enjoys a market share of 61 per cent.In 50s Dabur pioneered the concept of branded Chyawanprash and since has invested intemperately in product development, clinical studies an d consumer awareness. The product is essentially a health supplement. Known as the elixir of life, Chyawanprash has (clinically) proven benefits in maintaining debonair body functioning. The principal ingredient Amla (Indian Gooseberry) acts as an anti-oxidant and immune-stimulant. Dabur Chyawanprash helps in stimulating immune system, relieving stress, improving stamina, fighting aging through anti-oxidant property, improving lung function, fighting respiratory infections &038 building resistance to disease. It is these properties that make Dabur Chyawanprash a preferred choice for its users.Ingredients of Dabur Chyawanprash Vishwast Amla, Ashwagandha, Hareetaki, Dashmul, Ghrit and several other herbs and herbal extracts. Special Vishwast fortified with additional health secure herbs like Keshar, Akarkara etc. Available in Dabur Chyawanprash is available in iii sizes to cater to the needs of different types of people. 1. One kilogram pack 2. 500 gram pack 3. 250 gram pack PRIC E The pricing of Dabur chyawanprash is very competitive. Dabur chyawanprash uses second-degree price discrimination i. e. more the quantity, lower the price. 1kg Rs. 175. 00 500gms Rs. 100. 00 250gms Rs. 55. 00 PRICE/QUALITY MATRIX Price High Middle Low Quality v High Luxury Segment Ideal For Penetration Premiere Offering DABUR CHYAWANPRASH Middle Overpriced Average Real Bargain Low Make The Sale and Run Unhappy Customers Cheap Goods PLACE- Dabur has a very wide distribution of its products through 1. 6 million retail outlets and 50 C &038 F agents all over India who distribute products to the retailers. A distribution of C &038 F agents and manufacturing locations is inclined below. Daburs distribution network extends beyond India in the following countries as well 1. 31. COMPETITOR ANALYSIS OF VATIKA The key competitors of Dabur in the Hair Oil segment are Keo Karpin, Emami, Bajaj, Marico, HLL, which together with Dabur have about 64% of Indias domestic market. Dab ur is one of Indias largest players in the hair oil segment and the fourth largest manufacturer of FMCG. It was established in 1884, and had grown o a business level in 2003 of about 650 million dollars per year. Dabur Hair Oils have a market share of 19%. We have tried to test the competition for Dabur in the Hair Care segment as followspic Keo Karpin, a fifty-year old brand, is a pioneer in the light hair oil category. The pleasantly perfumed hair oil has its main market in the Hindi belt and also has significant presence in eastern and western India. Its share is 6% of the total hair oil market. Emami has cosmos in hair oil market through Himani Navratan oil and Himani Oil. Emami has taken Madhuri Dixit as brand ambassador for emami oil and Amitabh Bachchan for Himami Navratan Oil. Overall it has a share of 4% in hair oil market.Bajaj has two flagship oil brands Bajaj Brahmi Amla and Bajaj sweet almond Drops currently have a value share of 19 per cent and 12 per cent in the ir respective oil categories as per ORG-Marg. Besides, the company has also decided to enhance its retail presence by nearly 20 per cent from the existing 5 lakh retail outlets in an attempt to reach the rural parts. Overall it has a market share of 4% in hair oil market. Maricos Parachute is premium edible grade oil, a market leader in its category. synonymous with pure coconut oil in the market, Parachute is positioned on the platform of purity. In fact over time it has become the gold standard for purity. Parachutes primary targets have been women of all age. The brand has a huge loyalty, not only in the urban sections of India but also in the rural sector.It has a market share of 28%. HLL has two products, Clinic plus Hair Oil and All Clear Clinic Hair Oil. Overall it has a 3% share in hair oil market. COMPETITOR ANALYSIS OF CHYAWANPRASH The key competitors of Dabur in the Chyawanprash segment are Baidyanath, Zandu and Himani, which together with Dabur have about 85% of Indias d omestic market. Dabur is Indias largest Ayurvedic medicine supplier and the fourth largest producer of FMCG. It was established in 1884, and had grown to a business level in 2003 of about 650 million dollars per year, though only a fraction of that is obscure with Ayurvedic medicine. Dabur Chyawanprash (herbal honey) has a market share of 61%.We have tried to break up the competition for Dabur in the Chyawanprash segment as follows pic Sri Baidyanath Ayurvedic Bhawan Ltd. (Baidyanath for short) was founded in 1917 in Calcutta, and specializes in Ayurvedic medicines, though it has recently expanded into the FMCG sector w

A Shopkeeper’s Millennium

While other historians wish to discuss American History in general, Paul E. Johnsons gives focus on one subject alone which he intelligently conveys the message of interconnecting his subject on the general concept of American History. His magnificent book A Shopkeepers Millennium is a compilation of a 6-years-in-the-making book that entails research about the early 19th century rapid transformation in the United States of America and its meaning and impact in the long run. As the book claims that Rochester, New York was the initiative inland boom town in America, it also explains how when and why it calls that way.Having listed those existent evidences to prove the claim, Paul reveals some important accounts from his comprehensive study and statistical analysis. Generally, occurrenceors that made such impact to Rochester and to America as a full-page are the combinations of three cases, which are the scotch, social, and the political context. The economic agree from Rocheste r to the big America is primarily due to the construction, opening and flourishing of the transportation of Erie duct in 1820s to 1830s. This transportation system solely caters the flour business line of the east, which helped feeding other states.Since the opening of the Erie canalize took place, other frontier cities disembodied spirit up Rochester, New York as the role model for every urban center and likewise emulate the same ideas for their own prosperity. The upheaval between the atomic number 7 and the South of US during that time does neither strengthen not affirm by the usage of this canal. Furthermore, it helps to initially establish as the bridge of the suspension that is going on. Another illustration of economic appreciation favoring Rochester is the growing of local anesthetic grain milling and manufacturing of agricultural products in this town.Detailed description on how well the farmers and wo custody revolutionize their best potentials from being the seco nd class sawbuck earners to successful businessmen and businesswomen using only their homes and own backyards as their factories. genuine that there are enough resources to each and every situation exactly only few can wisely grab these exposed opportunities and habituate its maximum potential. These rags to riches story of US also entail stories of unsung heroes of American culture and biography. The period of early nineteenth century covers umpteen transitions in US. One of these is its politics.This is the time where the Whigs formed the new political ships company and called as The Republican. Paul E. Johnson also tackles this issue and discusses where and why Whigs drew support from churches and Democrats from the working class groups, which urged people decide supporting such political party that has a promise beneficial to them in accordance to their interest. Since industrialisation takes place in Rochester, the emerging capitalism is likewise created by the party. The judicature as a reaction needs to amend laws and provisions jibe to the existing norm in Rochester and in New York.The emergence of industrial enterprise in Rochester, New York particularly in the frontier vicinity of Erie Canal sticks distinction of societies. Although it is generally viewed as paternalism and the role of women is vaguely illustrated, participation of twain groups develops disparity of roles and principles. Moreover, working class group which are usually men build up indifferences with the free moral agency set by mothers and women that are belong to the middle and pep pill class group. Religious aspect is likewise expanded in Rochester. What could be the role of politics, social, and economic factors in the booming town of Rochester then?How these factors caused changes to Rochester? The only political impact that cause changes to Rochester is that Whigs are supported by the majority of its residents and capitalists, and thus won the elections. The race of Rochester, New York is comprised of mostly working class men that are ordinarily found drank after working hours, and the morally principled middle and upper class women. Their impact is set as equally important in the booming of this inland town because of their balanced contribution in the society and industry.Lastly, Paul E. Johnsons provide us the essence of Rochester, New York in the history of America by supplying us the thought that the most influential factor, which gave immense impact to Industrial Revolution as a whole, is the economic factor that is set first in the area of Rochester. This is due to the fact that the economy of Rochester where inland transportation scheme in Erie Canal, commercialization thru agriculture, and race shift to every home is done in Rochester during the period of revival meeting or the so-called Second Great Awakening in US.

Deception Point Page 5

Rachel nodded. She was twain.Four minutes later, Rachel Sexton exited the NRO and climbed into the waiting helicopter. Before she had even buckled herself in, the wile was broadcastborne, banking hard across the Virginia woods. Rachel gazed out at the blur of trees beneath her and felt her pulse rising. It would have risen faster had she known this chopper would n always reach the White House.5The frigid wind battered the material of the ThermaTech tent, but Delta-One hardly noticed. He and Delta-Three were foc utilise on their comrade, who was art objectipulating the joystick in his hand with surgical dexterity. The screen before them displayed a live moving picture transmission from a pinpoint camera mounted aboard the microrobot.The ultimate surveillance tool, Delta-One thought, still amazed every time they powered it up. Lately, in the world of micromechanics, fact seemed to be out-pacing fiction.Micro Electro Mechanical Systems (MEMS) microbots were the bare-assest to ol in high-tech surveillance fly on the wall technology, they called it.Literally.Although microscopic, outside-controlled robots fited same science fiction, in fact they had been around since the 1990s. Disc all overy magazine had pack a cover story in May 1997 on microbots, featuring both travel and swimming models. The swimmers nanosubs the size of salt grains could be injected into the human bloodstream a la the movie Fantastic Voyage. They were now being used by advanced medical facilities to help doctors navigate arteries by remote control, observe live intravenous video transmissions, and locate arterial blockages without ever lifting a scalpel.Contrary to intuition, building a flying microbot was even simpler business. The aeromechanics technology for getting a machine to fly had been around since sess Hawk, and all that remained had been the issue of miniaturization. The first flying microbots, designed by NASA as unmanned exploration tools for future Mars mission s, had been several inches long. Now, however, advances in nanotechnology, whippersnapper ability-absorbent materials, and micromechanics had made the flying microbots a reality.The true breakthrough had come from the new field biomimics copying Mother Nature. Miniature dragonflies, as it turned out, were the grand prototype for these agile and efficient flying microbots. The PH2 model Delta-Two was currently flying was only atomic number 53 and only(a) centimeter long the size of a mosquito and employ a dual couple up of transparent, hinged, silicon-leaf wings, giving it unparalleled mobility and efficiency in the air.The microbots refueling mechanism had been another(prenominal) breakthrough. The first microbot prototypes could only load their energy cells by hovering directly beneath a bright light source, not ideal for stealth or use in dark locales. The newer prototypes, however, could recharge simply by parking within a few inches of a magnetic field. Conveniently, i n modern society, magnetic fields were ubiquitous and discreetly placed power outlets, computer monitors, electric motors, audio speakers, cellphones it seemed there was neer any shortage of obscure recharging stations. Once a microbot had been introduced successfully into a locale, it could transmit audio and video almost indefinitely. The Delta Forces PH2 had been transmitting for over a week now with no trouble whatsoever.Now, like an insect hovering intimate a cavernous barn, the airborne microbot hung wordlessly in the still air of the structures massive central room. With a birds-eye view of the space below, the microbot circled silently above unsuspecting occupants technicians, scientists, specialists in numerous fields of study. As the PH2 circled, Delta-One descry two familiar faces engaged in conversation. They would be a grave mark. He told Delta-Two to drop down and have a listen.Manipulating the controls, Delta-Two switched on the robots sound sensors, oriented the microbots parabolic amplifier, and decreased the robots elevation until it was ten feet over the scientists heads. The transmission was faint, but discernible.I still cant believe it, one scientist was saying. The excitement in his voice had not diminished since his arrival here forty-eight hours ago.The man with whom he was talking obviously shared the enthusiasm. In your lifetime did you ever think you would witness anything like this?Never, the scientist replied, beaming. Its all a magnificent dream.Delta-One had hear enough. Clearly everything inside was proceeding as expected. Delta-Two maneuvered the microbot by from the conversation and flew it cover version to its hiding place. He parked the tiny device undetected approach the cylinder of an electric generator. The PH2s power cells immediately began recharging for the next mission.6Rachel Sextons thoughts were disconnected in the daybreaks bizarre developments as her PaveHawk transport tore across the morning sky, a nd it was not until the helicopter rocketed out across Chesapeake Bay that she realized they were charge in entirely the wrong direction. The initial flash of confusion direct gave way to trepidation.Hey she yelled to the pilot. What are you doing? Her voice was barely audible over the rotors. Youre supposed to be taking me to the White HouseThe pilot shake his head. Sorry, maam. The chairwoman is not at the White House this morning.Rachel tried to cogitate if Pickering had specifically mentioned the White House or whether she had simply assumed. So where is the President?Your encounter with him is elsewhere.No shit. Where elsewhere?Not far now.Thats not what I asked.Sixteen more miles.Rachel scowled at him. This guy should be a politician. Do you dodge bullets as well as you dodge questions?The pilot did not answer.It took less than seven minutes for the chopper to cross the Chesapeake. When land was in sight again, the pilot banked north and skirted a narrow peninsula, where R achel saw a series of runways and military-looking buildings. The pilot dropped down toward them, and Rachel then realized what this place was. The sextuplet launchpads and charred rocket towers were a good clue, but if that was not enough, the roof of one of the buildings had been painted with two enormous words WALLOPS ISLAND.Wallops Island was one of NASAs oldest launch sites. free used today for satellite launches and testing of experimental aircraft, Wallops was NASAs base away from the spotlight.The President is at Wallops Island? It made no sense.The chopper pilot aline his trajectory with a series of three runways that ran the length of the narrow peninsula. They seemed to be heading for the far end of the center runway.The pilot began to slow. You will be meeting the President in his subroutine.Rachel turned, wondering if the guy was joking. The President of the united States has an office on Wallops Island?The pilot looked dead serious. The President of the United St ates has an office wherever he likes, maam.He pointed toward the end of the runway. Rachel saw the mammoth model glistening in the distance, and her heart almost stopped. Even at three hundred yards, she recognized the light blue hull of the modified 747.Im meeting him aboard the Yes, maam. His home away from home.Rachel stared out at the massive aircraft. The militarys thick designation for this prestigious plane was VC-25-A, although the rest of the world knew it by another name Air Force One.Looks like youre in the new one this morning, the pilot said, motioning to the numbers on the planes tail fin.Rachel nodded blankly. Few Americans knew that there were very two Air Force Ones in service a pair of identical, specially configured 747-200-Bs, one with the tail number 28000 and the other 29000. both planes had cruising speeds of 600 mph and had been modified for in-flight refueling, giving them virtually unlimited range.

Devised self-Evaluation

Our commencement unit of fake in the IGCSE was Devised field of force. Our theme was The unexpected and we chose this title beca commit at that place is an al itinerarys unexpected things that happens in our life. Our play is about a soulfulness who once had a family, job, and life, precisely after he got fired he loses everything. Then later on in the story a berate and an angel appears giving him idea of earning money. At last the psyche choses the Devils way instead of the angels way of earning money.The gravels way of earning money is to gull his old uniform and pretend to be the manager of the supermarket. Then buy the money and walk away. The plan does not go as expectation. alone things went wrong. At last nobody wants to help him, even the angel and devil did not want to help him. He even got someone in jail.Our sort out practice sessiond the theme to create a 10 min play exploring on unexpected events. We went about process by eldest off planning the events that is going to happen in our play and then hark back of things that could go wrong in the story. We first started with the idea of a person who is desperate in need of money. Then we changed it gradually bit by bit, until we are satisfied. Input was shared equally by all members of the group by sharing different ideas and add to the group. Each member had contributed something to the group. close to people contributed props, equipment, ideas, and etc.Before the start of the performance I matte up really nervous and i also excited about that I was going to perform in front of many parents and peers. It was also the first time I had to perform in the public. I try to castigate these emotions by telling myself not to panic and by staying in grapheme during the performance.In my performance, I portrayed myself as an old granny and a little boy. I tried to communicate this character through the use of my tone, clarity, enunciation, volume, gesture I thought I was able to effecti vely use my tone, body gesture, and facial expression to create a sense of bodily fluid during the performance. For example, I had a hunched back gesture and a grating voice, when I was being the grandmother. I stayed in role during the performance. I count I need to improve on having more eye affect toward the audience.I admired Andys group mainly of their use of waggery and humor. Their exploration of how they used their vocals, and how they used their body gesture was really groovy during the performance.In conclusion, I think as a group we work quite well and I think our performance was quite successful, but I think there are some improvements to be done. The targets for our devised theatre are that we have to be more confident on contributing ideas to each other. Finally, the target for my performance skills is that i should more eye progress to toward the audience.

Arthur Millers a View from the Bridge Essay

During the years future(a) World War 2 there was an influx of Italian immigrants to America. The the Statess relative wealth meant that the lower socio-economic groups migrated to America in await of a better life. Arthur Miller, the playwright, came from a family of Polish-Jewish immigrants who had lost much of their wealth during the 1929 depression. He had several(prenominal) menial jobs one of which was as a longshore adult male in Brooklyn, where he heard many stories which were his inspiration for A View from the Bridge. Beca practise A View from the Bridge is based on real life regular(a)ts, its writ ten dollar bill reports be based on commonwealths experience of life in the post-war era, Love, Justice and honour.However, love is the downfall of one of the point of references, Eddie, a hero who stands up for his beliefs in order to save Catherine, or so he believes. This theme is the perfect definition of a Greek calamity to which the play ignore be compared. Alfieri has two functions in the play. He is both a character and a narrator. He breaks the fourth wall and communicates directly with the audience, summarising sections of the play and allowing the bourgeois audience to interpret the project story.We are first introduced to Alfieri at the get down of the play where he presents a monologue which too acts as a prologue. He talks about the play in the past filtrate referring to it as if it has already happened and he has Watched it run its bloody course. The use of the word bloody shows that violence is a recurring theme and overly implies that there is a tragic end to it. He first takes murder his hat to the audience as a sign of respect and even possibly reminiscence.You see how uneasily they nod to me? Thats because I am a lawyer. The rhetorical question explains the relationship between him and other people in the community. Because he represents Ameri tin can law people treat him suspiciously. However, the situation that he is a lawyer suggests that he is educated and for this reason is super respected in his community. The way he speaks represents his education.Miller said that he wanted to make this play a modern Greek tragedy. real Greek tragedies included a Greek Chorus which was a single(a) actor or group of actors who were characters in the play but excessively stepped out of the reach as a narrator, to comment on the action and communicate with the audience directly. Alfieri fulfils this function and is the equivalent of the chorus in several respects. Firstly he introduces the play and its themes. The audience is instilled with a sense of go for because if his use of Standard English and because he is a lawyer. Secondly he moves the play on, he retells events which have already happened.He gives details of places, dates and prison terms, enabling the play to move on more quickly, without the characters having to give this information. His narration is as well as mixed with brief comments He was as good a man as he had to behe brought home his pay, and he lived. And toward ten oclock of that night, after they had eaten, the cousins came. In this quote Alfieri is setting the time which moves the play on from the previous scene and also he is explaining Eddies persona, a good man He also explains aspects of the play, for guinea pig his eyeball were like tunnels, suggests that Eddie cant see the whole story, he save sees a part of it. This intimate understanding of what is going on allows him to brace a communication gap between the middle-class audience and working-class characters, enabling the audience to form an understanding of the story and the emotions that the characters are feeling. destiny is one of a series of inevitable or predetermined events, for example in the play Eddies ultimate fate is to die, this is clear from the beginning. We also know that because of the fate of Eddie Alfieri is powerless to stop the tragedy. We know this when he says As powerl ess as I, Alfieri cannot control fate, however he can alleviate suffering. In Alfieris opening monologue Alfieri expresses the idea that tragedy is undated in some Caesars year, in Calabria perhaps or on the cliff of Syracuse, another lawyer. The use of the name Caesar an ancient emperor butterfly shows the idea that humans dont change, a Tragedy is timeless and can apply to an Ancient era, and it harks back to the Greek theme.

Fi 360 Week 2

3-2. Dixon Shuttleworth has a large sum of money that he wants to pose to finance his roll in the hayment. He has been presented with three options. The first investment offers a 5% return for the first five long time, a 10% return for the side by side(p) five years, and a 20% return thereafter. The second investment offers 10% for the first ten years and 15% thereafter. The third investment offers a constant 12% rate of return. Determine which of these investments the best for Dixon is if he plans to retire in the following number of years. a. ifteen years b. twenty years c. thirty years 3-4. You have a trust fund that will pay back $1 one million million million exactly ten years from today. You want exchange now, so you are considering an opportunity to sell the right to the trust fund to an investor. a. What is the least you will sell your claim for if you could earn the following judge of return on similar risk investments during the ten-year period? a. 6% b. 9% c. 12% b. Rework part (A) under the assumption that the $1 million payment will be received in fifteen quite a than ten years. c.Based on your findings in parts (a) and (b), discuss the effect of some(prenominal) the size of the rate of return and the time until receipt of payment on the present value of future sum. 3-5. You have saved $10,000 toward a charge payment on a home. The money is invested in an account earning 7% interest. You will be ready to purchase the new home at a time your savings account grows to $25,000. d. Approximately how umteen years will it debate for the account to reach $25,000? e. If the interest rate doubles to 14%, how many years will pass before you reach your $25,000 target? 3-10.Liliana Alvarezs employer offers its workers a two-month paid sabbatical every seven years. Liliana, who just started working for the firm, plans to sp last her sabbatical touring Europe at an estimated cost of $25,000. To finance her trip, Liliana plans to present six annual end-of-year deposits of $2,500 each, starting this year, into an investment account earning 8% interest. d. go out Lilianas account balance at the end of seven years be enough to pay for her trip? e. Suppose Liliana increases her annual office to $3,150. How large will her account balance be at the end of seven years?

Effect of Education on the Development of China Essay

preparation has had herculean effects on the suppuration in many aspects during the past centuries. This trend, has begun to manifest that instruction is vie a signifi pilet role in political economy, societies and surround around the world. facts of life piece of tail promote frugal emergence and global movement. It whoremaster influence the existence in fertility and mortality, stimulate the nurtureing of the distressing segments and promote peacefulness and stability of the society. As for environment, the out emersion of pedagogy trick solve environmental problems by raising person awareness, but could overly execute to a nemesis to the environment.A large amount of researches get under ones skin shown that the adjoin of the bet of girls benefited from grooming has led to a landed estates per capita frugal growth (Smith, 1999). Also, according to browned (2008), a loss of cultivation get out lead to a wider cattle ranch among the productive and the poor that may increase instability sources in societies. This essay will analyze how education has influenced countries phylogeny in economics, societies and environment more(prenominal)(prenominal) specific entirelyy. In addition, some suggestions will in any case be conducted to encourage more carry on in the education of countries.As seen in a large amount of researches, education has a boastful positive effect on promoting economic growth. For instance, according to Goujon (2008), ordinal education for younger mess can lead to more powerful effects than that on old people. However, an inverse case happens in supplemental education. That agent government should focus on completing the universal simple education and decide which kind of education can strictly locate countrys economic growth.Although the effects of the productivity are non always positive, education, especially for women, is going to be a vital cleave in achieving a sustainable study (Goujon, 2008) . UNESCO (2006) states that education can invite positive effects on agricultural productivity, the status of women and controlling the world. In growing countries, the economic development always depends on the husbandry. Similarity, the productivity of agriculture always depends on the farmers education level. In conclusion, education could lead to bully repairment in workforce which promotes a countrys economic. non only in China but in other countries, the development of education plays a significant role in countries economic movement. That means a great change of relationship between economy and education is promoted around the world due to the trends of global economic development. According to Goh and Gopinathan (2008), in Singapore, the trans pull ination of education system is a strong fundamental to improve its competitiveness in South Asia. Children can choose different kinds of initiates to accomplish education in Singapore, such as English-speaking schools a nd Chinese-speaking schools. Students retort aim the probability to study in different cultures and learn different skills.As a result, Singapore has a great increase in economy because of a large number of skilled and blue-educated workforces. Similarly, in China, the government has used study 3rd transformation in education (Li, Whalley, Zhan, Zhao, 2008). This change leads to a commodious impact on economy and also the education anatomical structure all over the world. The Chinese government is aiming at upgrading the quality of skilled wear upon and pulling up the productive ability. In fact, after Chinas higher education transformation, other countries begin to look for an appropriate structure for their local education. This exactly illustrates that a closer relationship between economy and education is promoted by the governments worldwide.However, not all the countries are willing to indue in reforming the local education. Different attitudes towards education bro ok resulted in countries economics development becoming depolarized. Some countries do not take pecker of their education systems, more or less of which are developing countries. Their governments have not recognized the significance of education and the effects that education could have on their economic development. For example, Mauritius is a small island which is much smaller than Tanzania. However, the GDP in Mauritius was $ 12,800 small-arm in Tanzania was $ 700 in 2006 (Bloom, Canning, Chan, 2006).The main reason why this great gap exists is that the attitudes to higher education are very different. While Mauritius was focusing on the quality and quantity of higher education, Tanzania was still facing the low student-to-staff ratios because of its gratis(p) high costs in higher education. In fact, this was a culpable circle in Tanzania. Bloom (2006) shows that although the government has invested a lot of capital to build universities, such as UDSM, the complaisan t economic problems were aggravated. Due to the economic problems, government had to reduce the investment to universities. In that case, fixing the relationship between education and economy is so difficult for Tanzania government. In contrast, Mauritius government has already built an optimum circle and the countrys economy is apace growing. nurture has also had significant impacts on the development of many countries in population in several ways. On the one hand, it could reduce fertility, that is to say, as levels of female education rise, fertility will fall. Brown (2008) states that for reaching firm reductions in fertility, the single best lever may be the refinement of womens secondary education. Education and careers have become important factors for women marrying later on and having fewer children because education provides females with more duty prospects and opportunities. A good model of this is that many girls have been drawn and benefited by the school lunch course of instruction in the US since 1946. On the other hand, it can promote childrens health and reduce mortality due to mothers give away education.It has been reported by UNICEF (2008) that there is an essential connection between under-5 mortality rates and mothers education luck intoment. For example, the stimulation of education has brought slightly considerable variation in Islamic dry land that Organization of the Islamic Conference countries account for 11 of the 16 highest rates of under-five mortality in the world. Also, attending schools helps children fight back with respective(a) diseases, for instance, AIDS. Schools inform and educate students before they are infected with the disease about the lifestyles that accelerate its propagation. All of this explains that education actually affects the development of a country by reducing the mortality of its population. Table 1 Average yearbook reduction rates in OIC countries onThe popularity of basic education is p laying a vital part in fostering popularity of the approach to the hardest to-reach segments of society. linguistic universal primary education is available to more children in poor families right away via several ways. Firstly, through the efforts of implementing educational plans, some progress has been made, especially to the poorest segments of society. For example, Education for All plan, has aimed to promote education by providing financial support to countries which have meaningful plans for universal primary education. This plan was developed by the World Bank which is an important source of financial and other kinds of assistance to developing countries around the world. Owing to this plan, the figure of childrens accomplishment of primary school has risen from 78% in 2000 to 83% by 2005.Furthermore, according to Brown (2008), some third world countries have established Girls Advisory Committees, such as Ethiopia, which largely encourages the registration rates rising in the uncouth areas. These groups sent representatives to persuade parents in impoverishment to keep their children in school and some countries like Bangladesh and Brazil, provide scholarships or stipends to the parents and help the poor obtain a basic education. Therefore, universal education is stimulating the development of the poor segments by both applying educational plans and founding relevant committees.Also, education can promote peace and stability in a country. As the Nobel Prize-winning economic expert Amartya Sen who encourages education popularity focuses, Illiteracy and innumeracy are a greater threat to man than terrorism. That means a loss of education widens the gap between the rich and the poor and then leads to the integrated world staying in an unstable redact eventually. Evidence has shown that education contributes to narrowing the gap that helps build a more stable and harmonious society.An example of this is that with fast increasing number of enrolmen ts since 1999 in China, the gap in access between urban and rural areas is stepwise diminishing (Li, Whalley. Zhan and Zhao, 2008). The admission rates of universities in rural China have increased a lot and graduates in poor families have the opportunities to attain hopeful prospects. cast (2008) has reported that education benefits peoples employment and makes more resources available to them. This avoids hunger, illness and other unequal factors increasing the hazard of the destruction of worlds structure. Education no doubt reduces the social burden and promotes stability in the development of countries.Education definitely can help solve environmental problems, and this can be demonstrated in the aspect of improving individual awareness of the environmental affairs. For instance, through macrocosm educated, people will know that their surroundings can be risky for living if there arent enough steps to be make for a better environment and then they will have a horse s ense of responsibility for the health of their common hometown in their own. According to dobson fly (2003), education for sustainable development make great effects on the quality, structure and health of environment by teaching and encouraging pupils to take active parts in democratic and other decision-making processes that can be seen as the commitment of the citizens. So by raising individual sense of responsibility, it proves the effects of education on the environment. In addition, education passes on scientific ways to deal with the environmental problems, which can help produce most environmental efficiency of individuals.The macro environmental achievement needs all(prenominal) citizens efforts, so emphasizing environmental education, especially the education for sustainable development, can be a key factor for a better prospect of the environment. However, education sometimes can make a threat to environment. sustainable development, which is defined as the development that meets the needs of the present without whippy the ability of future generations to meet their own needs (World Commission on Environment and learning, 1987), logically, can be promoted by education. From what has been said above, education can cause a lower fertility and a slower population growth and the resistance to the overpopulation can facilitate the progress of sustainability.Therefore, most people believe that education can certainly become an essential asshole for sustainable development. Actually, the truth is dramatically the opposite that greater threat to sustainability will be done with the higher education people obtain. It could be caused by the reason Unfortunately, the most educated nations leave the deepest ecological footprints, meaning they have the highest per-capita rates of consumption. This consumption drives resource extraction and manufacturing around the world. ( McKeown, 2006 pp12)When people grow more education, they may just have the capabilit y to change the record and not develop the earth appropriately. The United States, known as its high level of education, is also known as the biggest threat to the environment, which is a representative case that demonstrates the relationship between education and sustainability. This can be a very controversial point and create challenges to make sure that there is no growing demand for goods and resources while raising the level of the education.In conclusion, to analyze how education could affect the development of countries, this essay obtains the key ideas in mainly three aspects. Education can promote the economic growth and movement globally. Then it can help control the population, stimulate the development of the poor segments and promote peace and stability of the society. As for environment, developing education can help solve environmental problems by raising individual awareness, but may also cause a threat to the environment somehow.Furthermore, the essay advocat es raising the level of education among the poor segment of the society, because a loss of which may be origin of threats to the stability of societies. Its also expected for the developing countries to find a suitable structure of the education system instead of the radical one that just for the needs ahead. another(prenominal) prediction is that countries could increase the public needs for more sustainable action and consumption patterns through a higher-level education.Although we can see that some progress has been made, theres still a dour way to go. Governments should even up more attention both on basic education and tertiary education in invest to provide us a infallible study environment. The government ought to develop more powerful policies to ensure more enrolment so that the quality of a countrys development can be improved. Overall, education has had great effects on the development of countries and will continue influence the economics, societies and environment in a long term. Therefore maturer educational steps ought to be taken in order to conduct much more progress. (Words 2095)ReferenceBloom, D. Canning, D. Chan, K. (2006) Higher Education and economic Development in Africa. Washington D.C. Harvard University.Brown, L. (2008) Plan B 3.0 Mobilizing to Save Civilization. advanced York W. W. Norton and Company, Earth Policy Institute.Dobson,A.P.(2003) Citizenship, Education and the Environment. In Citizenship and the Environment. Oxford University Press2003+p.174-207Goh, C.H., Gopinathan, S. (2008) The Development of Education in Singapore since 1965. In Lee, Sing Kong Goh, Choor Boon Fredrikson, and Birger (ed) Toward a Better Future Education and Training for Economic Development in Singapore since 1965. The World Bank 2008. p. 12-38Li, Y. Whalley, J. Zhan, S, and Zhao, X. (2008) Chinas Higher Education Transformation and Its Global Implications NBER Working Paper No. W13849 online. Available form http//www.voxeu.org/index.php?q=node /1066 06/12/10Lutz W, Goujon, A & KC S (2008). Education The Key to Development. Options (Summer 2008) 12 15. online Available form www.iiasa.ac.at/Admin/INF/OPT/Summer08/opt-08sum.pdf.06/12/10Plan (2008) Paying the Price online, Available from http// www.plan.org.au/mediacentre/publications/ research/ paying_the_price 07/12/2010UNESCO (2006) Education for Sustainable Development Toolkit. Paris UNESCO Publishing, pp. 12 14UNICEF (2005) Investing in the Children in the Islamic World, http//www.unicef.org/publications/files/Investing_Children_Islamic_World_full_E.Pdf 07/12/2010Yu-Shu Peng,Shing-Shiun Lin(2009)National Culture, Economic Development, Population Growth and environmental performance The Mediating Role of education.Journal of Business Ethics.Dordrecht Dec 2009.Vol. 90,iss.2p.203-216